Google Analytics Helps You Reach Your Goals

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When analyzing metrics for your website, what exactly do you analyze? Just as you cannot set up a website and expect people to visit it or automatically generate sales from said website, you also cannot simply install Google Analytics and expect it to produce the results you want from it.

5 Key Web Metrics to Gauge Your Online Marketing Campaign

 

I recently met with a potential client who told me that he set up his company’s website three years ago and has not gotten many leads from the website since its inception. I asked him how he had been promoting his website for the last three years and he looked at me as if I had just asked him a question in Greek.

Tips to improve your gain in the online marketing game

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To Google or to Facebook? That is the question for most small businesses looking to maximize their marketing dollars in the ever-evolving internet marketing world. When examining the options of using Google AdWords and/or Facebook Ads, these tips can help you make the right decision.

Content drives the conversation bus

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It is a debate almost as old as the chicken and the egg argument. Which came first – the content or the conversation?