Monday, January 28, 2013

Effective SEO and Social Media Marketing

Image source:

To borrow a phrase from Charles Dickens in A Tale of Two Cities “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness…” 

One could argue that today’s society is experiencing a similar dichotomy of renewal and regression. With the revolution of the Internet, a new marketing medium has arisen, giving companies the opportunity to better connect with consumers.

That being said, consumers are being bombarded with marketing from all sorts of media in volumes that would make any statistician’s head spin to the point of wanting to explode. To effectively market in and stand out in any type of social media, it is important to utilize search engine optimization, or SEO,  for your company’s website.

Avinash Kaushik in his book Web Analytics 2.0 provides a simple and logical explanation of search engines. He states, “Search engines are a key part of any company’s acquisition portfolio. For good reason, citizens of the Internet use search to find everything they are looking for, including you.”
Search engines work hand-in-hand with social media. Think about it - radio took 38 years to reach 50 million users while Facebook added 200 million users in less than a year. Because of this, CEOs and management are struggling to cope with just exactly how their businesses can benefit from social media. 

Companies think they are competing with the store across the street or in the same city. The reality is that social media sites – thanks to search engines like Google, Bing, and Yahoo - are creating competitors in England, Peru, Hong Kong and across the globe.

Getting noticed in a daily barrage of some 1.5 billion new pieces of content, more than 200 million tweets, and 1.5 million new YouTube videos is like being a needle in a haystack. 
Image source:

SEO, Social Media, and Your Brand
The real power of social media marketing lies in its ability to convey your message as it is shared on an exponential number of social media sites. Through social media marketing, a company has the ability to:
  • Increase the speed of its brand message and story. Compared to print media, Tweets can be sent in mere seconds. Pictures can be Pinned in the same amount of time.
  • With billions of users on the major social media sites, a business has the ability to engage with a much larger social network.
  • It puts the power of “Word of Mouth” on steroids.
  • It creates conversations more quickly between customer and company.

In addition to utilizing social media to market your brand, effective SEO works hand-in-hand with social media to gauge consumer psychographics and demographics. Google arguably has been a pioneer in search engine optimization. Within just the last few months, Google has rolled out its new Universal Analytics, which will change how marketers gather web metrics. Highlights from the October Google Analytics summit are presented in this easy-to-follow and must-read infographic:
Google continues to improve web metrics


  1. Very Nice Post. It is really amazing for us. Thanks a lot for sharing this .it is essential work for SMO. Excellent tips about social media optimization.

  2. The higher the webpage is ranked on the google search results page, the more exposure and traffic your website will obtain.
    SEO Agency Bangalore | Website Design Bangalore

  3. SEO and Social media marketing is the best way to promote our business when compared to internet marketing.Because people uses social media in more times on a day.
    Website Development Company | Web Development Company

  4. Joomla websites are very large and highly modularized so you need highly efficient and powerful servers to support such web sites.
    Web Development Company Bangalore | Web Design Company Bangalore

  5. The main part of internet and digital marketing is Search Engine Optimization and Social Media Marketing process.
    Web Design Company | Web Designing Companies

  6. SMO delivers more for you with a sure supply of fuel, the largest fleet of delivery trucks in the region and experienced personnel to service your needs. One of the most important aspects of Social Media Optimization (SMO) is the dynamic contents of the website.

    Web Designing Company in Bangalore | Website Development Company in Bangalore

  7. Market that help to complete the necessary steps for completion of online marketing and product promotion. SEO and plays a crucial part in this time of e-commerce.

    Website Designing Company | Web Development Company

  8. I would like to say thanks for your sharing this useful information. Nice post keep it up. Hope to see you next post again soon.
    With Regards,
    SEO services in Bangalore | SEO Company in Bangalore

  9. Thanks for sharing this wonderful information. I will be waiting for your next level post. Keep sharing. Very nice keep it up.
    With Regards,
    Responsive web Design services in Sydney

  10. What a fun and upbeat read! I wanna start a blog now after reading this!,
    Event Management Companies in Delhi

  11. It is a great sharing me...I am very much pleased with the contents you have mentioned. I wanted to thank you for this great article. I enjoyed every little bit part of it.Web Design Sydney | Logo Design Sydney

  12. If you are a business who wants widespread recognition, displaying yourself on social media is the best way to do so.
    Digital Marketing Agency in Bangalore | SEO Company in Bangalore