Image source: Sparknotes.com |
To borrow
a phrase from Charles Dickens in A Tale of Two Cities “It
was the best of times, it was the worst of times, it was the age of wisdom, it
was the age of foolishness, it was the epoch of belief, it was the epoch of
incredulity, it was the season of Light, it was the season of Darkness…”
One could argue that today’s society is experiencing a
similar dichotomy of renewal and regression. With the revolution of the Internet,
a new marketing medium has arisen, giving companies the opportunity to better
connect with consumers.
That
being said, consumers are being bombarded with marketing from all sorts of
media in volumes that would make any statistician’s head spin to the point of
wanting to explode. To effectively market in and stand out in any type of
social media, it is important to utilize search engine optimization, or SEO, for your company’s website.
SEO?
Avinash Kaushik in
his book Web Analytics 2.0 provides a
simple and logical explanation of search engines. He states, “Search engines
are a key part of any company’s acquisition portfolio. For good reason,
citizens of the Internet use search to find everything they are looking for,
including you.”
Search engines work
hand-in-hand with social media. Think about it - radio took 38 years to reach
50 million users while Facebook added 200 million users in less than a
year. Because of this, CEOs and management are struggling to cope with
just exactly how their businesses can benefit from social media.
Companies think they
are competing with the store across the street or in the same city. The reality
is that social media sites – thanks to search engines like Google, Bing, and
Yahoo - are creating competitors in England, Peru, Hong Kong and across the
globe.
Getting noticed in a
daily barrage of some 1.5 billion new pieces of content, more than 200 million
tweets, and 1.5 million new YouTube videos is like being a needle in a
haystack.
Image source: sxc.hu |
SEO,
Social Media, and Your Brand
The real power of
social media marketing lies in its ability to convey your message as it is
shared on an exponential number of social media sites. Through social media
marketing, a company has the ability to:
- Increase the speed of its brand message and story. Compared to print media, Tweets can be sent in mere seconds. Pictures can be Pinned in the same amount of time.
- With billions of users on the major social media sites, a business has the ability to engage with a much larger social network.
- It puts the power of “Word of Mouth” on steroids.
- It creates conversations more quickly between customer and company.
In
addition to utilizing social media to market your brand, effective SEO works
hand-in-hand with social media to gauge consumer psychographics and
demographics. Google arguably
has been a pioneer in search engine optimization. Within just the last few months,
Google has rolled out its new Universal Analytics, which will change how
marketers gather web metrics. Highlights from the October Google Analytics
summit are presented in this easy-to-follow and must-read infographic:
Google continues to improve web metrics |
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