Monday, March 4, 2013

Cabela's Proves Confucius Right

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According to Confucius, if you choose a job you love you will never have to work a day in your life. This statement could not be truer for Dick Cabela. 

Monday, February 25, 2013

Google Analytics Helps You Reach Your Goals

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When analyzing metrics for your website, what exactly do you analyze? Just as you cannot set up a website and expect people to visit it or automatically generate sales from said website, you also cannot simply install Google Analytics and expect it to produce the results you want from it.

Monday, February 18, 2013

5 Key Web Metrics to Gauge Your Online Marketing Campaign


I recently met with a potential client who told me that he set up his company’s website three years ago and has not gotten many leads from the website since its inception. I asked him how he had been promoting his website for the last three years and he looked at me as if I had just asked him a question in Greek.

Monday, February 4, 2013

Tips to improve your gain in the online marketing game

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To Google or to Facebook? That is the question for most small businesses looking to maximize their marketing dollars in the ever-evolving internet marketing world. When examining the options of using Google AdWords and/or Facebook Ads, these tips can help you make the right decision.

Content drives the conversation bus

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It is a debate almost as old as the chicken and the egg argument. Which came first – the content or the conversation?

Monday, January 28, 2013

Effective SEO and Social Media Marketing

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To borrow a phrase from Charles Dickens in A Tale of Two Cities “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness…” 

Web Metrics and Social Media Marketing

Effective SEO leads to Revenue

Social Media Marketing Keys

Social media marketing allows businesses to create content on multiple social networking sites that engages and builds online communities which, in turn, facilitate the marketing message.